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OFI was founded by Bob Johnson, one of the original buyers from Trader Joe's who was closely mentored by the founder. Bob then moved on to launch the 365 Everyday Value brand for Whole Foods, and the Central Market brand for H.E.B. Supermarkets. He subsequently went on to consult with various retailers and distributors across the country, launching many successful and enduring brands with a team of seasoned food professionals at OFI.



The OFI team is comprised of food business professionals who have broad sourcing, development and management experience at a variety of companies, including:

  • Lucky Stores                           

  • Trader Joe's           

  • Whole Foods

  • Sprouts

  • Beverages & More!
  • HEB

  • Cost Plus World Market

  • Ina Garten/Barefoot Contessa

  • Williams-Sonoma


  • Bed, Bath, & Beyond

  • Albertsons

  • Mattson and Company

  • KeHE


For more information about our capabilities and team, please contact us using the form provided.

Tel: 925.736.2400

Fax: 925.736.4150

4155 Blackhawk Plaza Circle

Suite 240

Danville, California 94506

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